Tesla Inventory Swells to Record Highs in North America, with One Exception

As Tesla prepares to announce its Q1 2025 financial results, the company's North American inventory is swelling to unprecedented levels. According to real-time tracking from CarFinderZone, over 2,000 new Tesla vehicles are sitting unsold, with nearly 1,000 of them being Cybertrucks, representing a stark reversal from the sold-out excitement that characterized early 2024.

This inventory buildup comes amid declining sales and a growing branding crisis, largely attributed to CEO Elon Musk’s increasingly political public image. His proximity to political power was underscored in February during a highly unusual Oval Office interview featuring Donald Trump, Musk, and Musk’s son. That appearance only amplified concerns that Tesla is evolving away from its automotive roots toward becoming a personal platform for its CEO's political statements, raising questions about long-term brand loyalty among its traditional customer base.

Since Tesla doesn’t report sales by individual model, it’s challenging to gauge specific performance details. To gain clarity, CarFinderZone’s real-time tracking system provides an invaluable resource. It monitors new Tesla vehicles listed online—vehicles already produced but awaiting buyers. Here is the inventory snapshot as of April 21, 2025:

The Cybertruck Is Positioning Itself to Become Tesla’s First Major Sales Flop

Since its announcement in 2019, the Cybertruck has consistently captured public attention. With its stainless steel exoskeleton, high-tech design, and bold, angular styling, it marked Tesla’s ambitious entry into the competitive American pickup truck market.

Throughout most of 2024, Tesla claimed a waitlist thousands of buyers deep. However, today’s reality starkly contrasts with previous optimism. Nearly 1,000 brand-new Cybertrucks remain unsold, about 30 percent of them manufactured in 2024. Tesla initially projected annual sales of around 250,000 units, but current estimates indicate monthly sales have fallen to between 2,000 and 4,000 units.

The outlook continues to worsen. Increasing numbers of current Cybertruck owners are looking to unload their vehicles, discouraged by public backlash and negative attention surrounding the brand. Notably, many used Cybertrucks are being listed at prices higher than new units, complicating resale and making financial recovery difficult for dissatisfied buyers.

Model X and Model S Inventory May Be an Even Bigger Concern

The Model X and Model S are Tesla’s flagship vehicles. Though they account for a smaller share of total sales, their primary role is establishing brand prestige and showcasing Tesla’s cutting-edge technology. They symbolize the company's innovative potential at the premium end of the market.

On the surface, current inventory levels for both models do not seem immediately alarming. Using 2024 sales numbers as a reference, each model has less than one month's worth of supply, aligning with inventory norms of traditional automakers such as Cadillac or Dodge. Yet, for Tesla, historically known for extremely lean inventory management, these figures are unusual.

Even more troubling is the rapid growth in unsold inventory. Available stock for the Model X and S jumped by more than 10 percent within just one week. This sharp increase suggests a deteriorating demand trend, signaling potential trouble ahead for Tesla’s luxury offerings.